Autocentralen Vejle

Autocentralen Vejle is one of Denmark's largest car dealers. It was initially a Toyota dealership, but Autocentralen acquired it in 2005 to represent Volkswagen, Skoda, and Seat. Autocentralen spared no expense when, in 2021, it underwent a major renovation with the vision of turning the place into an experience house for its customers.

Autocentralen has an impressive showroom that is more than 3.500m2


Managing a dealership with multiple brands and a unique identity was challenging. VW, Skoda, and Seat have distinct heritages from Germany, the Czech Republic, and Spain. The dealership needed a versatile audio solution to maintain these identities and accommodate special events.

Spacious, light and inviting in the Skoda section


Autocentralen Vejle chose Spottune to control audio zones with specific playlists and schedules. This system created unique auditory experiences for each brand's section, preserving brand integrity while fostering a unified atmosphere.

Dark ceilings and unique floor tiles are mandatory in the Seat section.


Spottune's technology provides customizable soundscapes that to match each car brand's characteristics. Whether in the VW, Skoda, or Seat sections, the audio cues enhanced the overall customer experience. The distinct zones allowed tailored experiences while maintaining harmony across the dealership.

Events now benefit from a high-quality, adaptable sound system.

Even the check-in area is equipped with Spottune.

Integrating Spottune's audio system set a new standard in automotive retail, showcasing how technology can enhance brand identity and customer satisfaction.

In this installation, the following Spottune products have been used:


25 x Spottune Omni Cord Wireless Speaker, White

3 x Spottune Omni Recessed Wireless Speaker, White

2 x Spottune Stream Wireless Audio Transmitter


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