The $2 Billion Opportunity in Commercial Audio – Why resellers should act now
The global market for commercial background music is booming. According to industry forecasts, it is set to grow from USD 1.1 billion in 2023 to more than USD 2.3 billion by 2032 — nearly doubling in less than a decade, with an average annual growth rate of around 9%.
This isn’t just a statistic. It’s a wake-up call.
For AV and lighting resellers, the message is clear: sound has become an essential part of retail and hospitality infrastructure. Just like lighting, WiFi, and air conditioning, music is no longer a “nice-to-have” — it’s a must-have.
Why sound matters more than ever
Walk into a modern store, café, or hotel lobby and notice the difference:
Silence feels awkward — it makes the environment uncomfortable and uninviting.
Random playlists feel unprofessional — background music isn’t background if it distracts customers or staff.
Curated soundscapes elevate the experience — they create a consistent atmosphere that supports both customer satisfaction and staff wellbeing.
Research and industry experience show that music positively influences customer dwell time, purchasing behavior, and employee mood. In other words: sound isn’t just ambience — it’s business.
The opportunity for resellers
This rapid shift creates a unique opening for AV integrators and lighting specialists.
Traditionally, AV professionals focused on amplifiers and speakers, while lighting experts focused on delivering fixtures and controls. But today, clients expect complete environments — and they want to get them from the partners they already trust.
That’s where Spottune comes in:
🎵 Plug & Play installation – Spottune speakers click directly into global lighting tracks. Ideal for lighting resellers looking to expand their offerings.
📈 Scalable for AV integrators – no complex rewiring or dedicated cabling. Flexible wireless audio, purpose-built for retail and hospitality.
☁️ Cloud management – centralized control across multiple stores, zones, and playlists.
In short, professional audio has never been easier to install, scale, and manage.
Bolia – A Multisensory Retail Universe
Bolia is known for its carefully curated store experience, where furniture design, lighting, scent, and even freshly brewed coffee create a unique atmosphere.
With Spottune, Bolia added a seamless sound layer that supports the brand identity across multiple locations. Every store can be centrally managed from the Bolia HQ through the Spottune Cloud, ensuring a consistent audio experience worldwide.
👉 Read more in our Bolia case study.
Beyond hardware: Adding music services
The biggest opportunity isn’t just in selling speakers — it’s in providing complete solution.
Retailers and hospitality brands don’t simply want hardware. They want:
✅ Licensed, legal music (no copyright risks).
✅ Curated playlists that reflect their brand identity.
✅ Centralized management across all locations.
By offering both the system and the content, resellers can transform into strategic partners — not just product suppliers.
At Spottune, we’ve built partnerships with leading music service providers, all seamlessly integrated into the Spottune Cloud Music Management System. In some cases, content providers even offer commission models, creating an additional revenue stream for resellers in addition to hardware sales.
Why act now?
The market will double by 2032. First movers secure market share while others play catch-up.
Retail and hospitality brands are under pressure to differentiate quickly — and sound is one of the fastest, most cost-effective levers.
Integrators who act now can position themselves as full solution providers, not just equipment sellers.
Those who hesitate may still sell the speakers — but someone else will capture the service, subscription, and long-term customer relationship.
Final thought
The message is simple: sound isn’t background. It’s business.
If you’re an AV or lighting reseller, this is the moment to act. By adding Spottune to your portfolio, you can deliver professional audio that integrates seamlessly into existing projects — and pair it with curated music services that strengthen both your offering and your profitability.
👉 Contact Spottune today at sales@spottune.com to explore how you can capture your share of this $2 billion opportunity.