Full-store sound coverage with just two speakers

Swatch stores are built around colour, energy, and movement. The Barcelona location is compact and open-plan — designed to feel vibrant, not cluttered. When it came to audio, the brief was simple: consistent sound everywhere in the store, with nothing that would compete visually with the product.

The challenge: even sound in an open space

Compact retail spaces present a specific audio problem. Traditional directional speakers create uneven coverage — loud near the source, quiet at the back, with dead zones in between. For a brand like Swatch, where the in-store energy is part of the product experience, inconsistent sound is not an option.

Adding more speakers to compensate means more hardware, more cabling, and more visual noise in a space that is deliberately designed to be clean and colourful. The store needed a different approach.

The solution: omnidirectional coverage

Two Spottune Omni Track speakers and one Stream transmitter were installed in the ceiling track — no drilling, no cabling, no structural changes. Because each Omni Track speaker radiates sound in 360 degrees, two units were sufficient to cover the entire floor area evenly.

"The store sounds the same at the entrance as it does at the back. That consistency is exactly what we were looking for — and the installation left nothing visible that didn't belong there."— Store manager, Swatch Barcelona

The result: sound that disappears into the experience

The system operates daily without intervention. Staff manage it without training — the plug-and-play setup means anyone can adjust volume or switch playlists without a manual. The clean installation keeps the focus where it belongs: on the watches.

For compact retail stores that want consistent wireless commercial audio without compromising their visual identity, the Swatch Barcelona installation is a direct proof of concept: the right speaker technology means fewer units, less complexity, and a better result.

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