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Lush stores are deliberately intense. Fragrance, colour, texture, and sound all work together to create an experience that is unmistakably Lush. Music is not background — it is part of the brand. And for Lush, that means bass. The audio system needed to deliver a full-spectrum sound experience, evenly across a busy store floor, without creating the uneven hot spots that undermine the experience near the door or at the back.
Most retail audio briefs ask for subtlety. Lush is different. Their stores are built around sensory intensity — and their music reflects that. A system that delivers clean but thin sound misses the point entirely. The bass frequencies that define Lush's playlists need to be felt as much as heard, consistently across the full floor area.
The additional challenge is coverage. A busy Lush store has customers moving through constantly — stopping at displays, testing products, exploring the space. Uneven sound creates a fragmented experience. Near the speakers it is overwhelming; further away it disappears. Neither serves the brand.
Spottune Omni Track speakers were installed directly into the store's existing lighting tracks — no drilling, no cabling, no disruption to the store layout. A subwoofer was added to the system to reproduce the low-frequency content that Lush's music is built around, giving the sound the body and presence the brand demands.
The omnidirectional dispersion of the Omni Track speakers ensures that every part of the store receives the same sound level — customers browsing at the back of the store hear the same music as those near the entrance, at the same volume, with the same character.
"Sound is part of what makes a Lush store feel like a Lush store. It needed to be right everywhere — not just near the speakers."— Lush installation, Europe
The system now supports Lush's full sensory identity — fragrance, product, and sound working together as intended. Customers can move freely through the store without the music fading or intensifying as they explore. The bass is present without being aggressive. The installation is invisible within the track system.
For retail brands where music is a core part of the in-store identity — not just background fill — the Lush installation demonstrates that wireless commercial audio can deliver full-spectrum sound with the same even coverage that makes omnidirectional speakers the right choice for high-footfall retail environments.