Standard sound for every new and renovated store

Dille & Kamille builds its stores around natural materials and a seasonal, authentic atmosphere, the kind of identity where the wrong sound would stand out immediately. Across its 31 stores in the Netherlands, Spottune is now the audio system installed in every new and renovated location.

The challenge: sound that matches a natural, authentic brand

Dille & Kamille's interiors are built around natural materials and a seasonal atmosphere that shifts through the year, an identity that leaves little room for sound that feels generic or out of place. The audio needed to blend into that interior rather than compete with it, in a way that could be repeated consistently as the chain opens and renovates stores across the Netherlands.

The solution: installed after the lighting upgrade, repeated store after store

In this store, four Omni Track speakers were installed following a lighting upgrade, fitting directly into the new fixtures with no separate infrastructure required. Staff manage music and daily routines locally, with the same straightforward setup repeated at each new or renovated location.

That simplicity, easy to install and easy to operate without specialist support, is why Spottune has become the system Dille & Kamille installs by default whenever a store opens or gets renovated, rather than a one-off solution chosen for a single location.

The result: one consistent identity, 31 stores and counting

Each store now delivers a consistent, pleasant sound experience that aligns with the Dille & Kamille identity, regardless of when it was built or renovated. As the chain continues to update its store network, the audio system is no longer a decision made fresh each time. It's part of the standard.

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