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Bolia is one of Scandinavia's most design-conscious furniture brands. Their stores are built around a complete sensory experience: curated lighting, signature fragrance, coffee, and a monthly sound universe. When their existing commercial audio system could no longer support their brand ambitions across a growing European network, they replaced it entirely.
With stores across Scandinavia and Europe, Bolia faced a challenge that most multi-location retail brands eventually encounter: keeping the in-store experience consistent when local staff control the music. One store plays the wrong playlist. Another is too loud. A third is silent. Each deviation is a small crack in the brand.
"A key concern for us was the risk of brand incoherence. It's a critical issue we can't underestimate. The wrong music choice or a silent store can negatively impact the overall customer experience if not aligned."— Lars Lyse Hansen, CEO at Bolia
Bolia tested several solutions. None met their requirements — until Spottune.
Spottune replaced Bolia's existing wired setup with Omni Track speakers — installed without cabling, without electricians, and without disrupting the store layout. More importantly, it gave Bolia's headquarters direct control over centralized music management across their entire retail network.
"With one click, our headquarters can update music across all stores, preventing inconsistencies and harmonising the brand experience — and liberating time for staff in all our stores."— Lars Lyse Hansen, CEO at Bolia
Today, 85+ Bolia stores across Europe run on Spottune. The remaining locations will be fitted as they undergo renovation. HQ manages playlists, volume levels, and scheduling centrally — while the OmniSound speakers keep the sound even and consistent throughout every store, on every floor.
Every new Bolia store opens with a DJ. Previously that meant renting a separate speaker rig, running power cables, and taping them to the floor. With Spottune's wireless commercial speakers already installed, the DJ plugs directly into the Stream transmitter and plays through the store's own system — wirelessly, with no latency, on every floor.
"This is a much easier, better and cheaper solution for us — and it allows us to play the music from the DJ evenly on all floors of the store, instead of just at the entrance."— Lars Lyse Hansen, CEO at Bolia
Bolia now has what they were looking for: a sound experience that is consistent, controllable, and invisible to manage. The brand plays the same way in Paris as it does in Copenhagen — without anyone at store level having to think about it.
"Spottune has been key to creating a seamless and unified Bolia experience. It's all about brand harmony and ensuring the very best experience for our customers."— Lars Lyse Hansen, CEO at Bolia