108 speakers, three floors, one unified soundscape

Siman is one of Central America's leading department store chains. Their anchor store at Miraflores Mall in Guatemala spans three floors with different interiors, ceiling heights, and operational needs — from daily background music to in-store announcements. The brief was to deliver consistent, high-quality commercial audio throughout, with a system flexible enough to grow with the store.

The challenge: consistent sound at department store scale

Large multi-floor retail spaces present a different set of audio challenges to single-level stores. Each floor may have different ceiling heights and acoustic properties. In a department store serving thousands of visitors daily, inconsistent sound is immediately noticeable. Siman also needed announcement support — and with a store of this scale, installation time and future expandability were both critical.

The solution: mixed installation across 12 zones

108 Spottune Omni Track speakers were installed in ceiling tracks across the main floor areas, with 60 recessed kit speakers used where a flush ceiling finish was required. 12 Stream units manage audio across multiple zones, handling both music and announcements. The wireless setup significantly reduced installation time — and means future expansion requires no structural work.

The result: a unified experience at every level

Visitors moving through Siman's three floors experience a consistent soundscape from entrance to top level. Announcements run through the same system without disrupting music. With 12 independent zones, different areas can be managed separately when needed. At department store scale, without the cabling complexity a traditional system would require.